Episode 46: Beyond the Recipe: Building Sustainable Food Businesses

In this episode of the Friends of FEADies Podcast, Lindsay brings you a live conversation from Table Talk 6.0, FEAD’s mini-conference for food founders and leaders. This session, “Beyond the Recipe: Building Sustainable Food Businesses,” features Laurie Rowe of Jordan Ridge Sauces and Katie Merchant of The Honey Merchants.

Together, they share honest insights on what it really takes to build a food business beyond just the product. From early growth to ongoing challenges, this conversation explores the decisions, realities, and mindset required to build something sustainable long term. Lindsay introduces the session, and Nafisa Mahabub leads the conversation, guiding a thoughtful discussion filled with practical takeaways for food entrepreneurs. If you’re building a food business or thinking about starting one, this episode offers real-world perspective you can learn from

entrepreneur of impact

Advanced to the top 10 
of Entrepreneur of Impact 2026,  Entrepreneur Magazine

https://entrepreneurofimpact.org/2026/laurie-rowe​

Fead Canada

FEAD Canada Table Talk 6.0
National Member based non-profit supporting and scaling founders and leaders in agri-food, food & beverage.
Based in #YXE funded by #ISED

In the spotlight with
​Meagan Fettes

Scaling a Local Brand Without the Hustle Grind 
What does it really take to scale a local product without burning out? In this episode of In The Spotlight, host Meagan Fettes sits down with Laurie Rowe, founder of Jordan Ridge Sauces, to talk about what it looks like to grow with intention, build a business that’s actually sustainable, and make smart moves from the start.

Fead Canada

FEAD I Founders + Entrepreneurs in Agri-Food
🇨🇦 National Member based non-profit supporting and scaling founders and leaders in agri-food, food & beverage.
Based in #YXE funded by #ISED

Friends of Feadies Podcast

Join us for an inspiring conversation with Laurie Rowe, creator behind Jordan Ridge Sauces, nestled in the picturesque town of Black Diamond, Alberta, at the foothills of the Rocky Mountains. Laurie shares her journey as an entrepreneur, drawing from a rich family history of independent women and entrepreneurs.

Eau Claire Distillery's Whiskey Winter Wonderland

Media - Okotoks Western Wheel
Dec 10, 2023
Eau Claire Distillery's Whiskey Winter Wonderland was full of all things magical! And a Jordan Ridge Sauces Caesar Mocktail
Story & photos by Brent Calver, Okotoks Western Wheel
See button below- we are photo #5!

Grocery Heroes Day 

 "Grocery Heroes Day" was marked with a surprise visit to AG Country Food Mart in Black Diamond, AB to present gift bags to owners Mark & Rachelle Muller and each of their 31 staff members. Every package had a personal note from Laurie in appreciation for the efforts during the pandemic.

Laurie Rowe with Dilarwi Group

'On Another Track' Podcast 
with David Wilson 

In this episode we talk to Laurie Rowe, owner and founder of Jordan Ridge Sauces. She retired from her stable job as a Police dispatcher to launch her boutique line of gourmet barbecue and dipping sauces here in Western Canada. Little did she know when embarking on this journey 3 years ago, that she would now be exporting her sauces around the world, with that little hint of Alberta cowgirl in them! 

Mess Hall Podcast
with avery

This week's guest is Laurie Rowe. Laurie is the person behind the Jordan's General Store brand of BBQ sauce and dips. Not only are we talking about food and her sauces, we had a fun chat about family stories. 

Creemore Echo newspaper

By Trina Berlo Posted November 15, 2019 In Business

Local family recipes, base for gourmet sauces

From Avening to Alberta and beyond, a local family recipe is evolving into a line of gourmet sauces. Laurie Rowe, the daughter of Sylvia (Grant) and Warren Gale, of Avening, and the granddaughter of Kate and Bill Jordan, of Creemore, has adapted her family’s sauce recipes to produce seven gourmet sauces under the Jordan’s General Store label, and Jordan Ridge Sauces.